The Phoenix Lens Method
Perspective Changes Everything
Dr. Nicole Schtupak, DMSc, PA-C, RDMS
Author • Educator • Speaker • Phoenix Lens Coaching
What Is The Phoenix Lens Method?The Phoenix Lens Method is a perspective-based framework designed to help people look beyond the obvious, challenge assumptions, and uncover the thing behind the thing.Mission: To help people recognize bias, question inherited assumptions, and expand perspective so they can make more thoughtful decisions, communicate more effectively, and see what might otherwise be missed.Vision: A world where perspective becomes a tool for meaningful change — improving how we understand patients, one another, and ourselves.Perspective Changes Everything.
About NicoleDr. Nicole Schtupak, DMSc, PA-C, RDMS, is a clinician, educator, author, researcher, and advocate with more than 25 years of experience in healthcare. Her career has spanned emergency medicine, critical care, internal medicine, infectious disease, interventional radiology, clinical education, and leadership. She has mentored hundreds of future healthcare professionals and contributed to the medical literature through the publication of a rare infective endocarditis case.Her work is shaped not only by medicine, but by lived experience. From extraordinary beginnings to a career centered on service, education, and advocacy, Nicole has learned firsthand how profoundly perspective can change what we see, how we respond, and what becomes possible. Through The Phoenix Lens Method, she brings those worlds together—clinical reasoning, human experience, resilience, and reflection—to help others look beyond the obvious and uncover the thing behind the thing.
Phoenix Lens Coaching
Change the lens. Change what you see.
Individualized non-clinical coaching focused on perspective, personal growth, goal-setting, transitions, accountability, decision-making, and professional development.
60-Minute Individual Session — $150
3-Session Coaching Package — $400
6-Session Coaching Package — $750
Phoenix Lens Coaching is a non-clinical coaching service and is not medical care, mental health treatment, psychotherapy, diagnosis, or medical advice. Although Dr. Nicole Schtupak, DMSc, PA-C, RDMS, is a licensed Physician Assistant in the State of Florida, she is acting solely in the capacity of a coach when providing Phoenix Lens Coaching. Coaching does not create a healthcare provider-patient relationship and is not a substitute for care from a physician, mental health professional, or other qualified healthcare provider.